The Budget Babe | Affordable Fashion & Style Blog

What Happened to For Love 21?

Does anyone know what happened to For Love 21, the dedicated accessories boutique that Forever 21 launched back in June 2008? Over the holiday season, For Love 21 seemed to be replaced by a gift guide on Forever21.com, but now, it looks like that branding convention is completely gone.

I know many of the larger brick and mortar stores still have exclusive accessory departments, but I'm curious to know why the company opted to eliminate this branding on the web. It was cool, right? Anywho the goods are still there (jewelry, gifts, some makeup, handbags, etc.) but For Love 21 seems to be forgone. I emailed their customer service with this ever-so-pressing inquiry, so perhaps I will get a response.

In other news, Forever 21 announced on its website that it will be launching Shibuya Mon Amour, a boutique line designed exclusively for the fast-fashion giant. I hope it will have all of the designer look-alike goodness of their other stuff, with none of the guilt! Can't. Wait.
Comments
well i dont know why they dont have an online store but i did just buy some products from a For Love 21 in my local mall!
#1 Lakan on 2009-01-18 23:01 (Reply)
I recall before they removed it they posted a notice that they would eb doing site upgrades and some of the For Love 21 product would be in the F 21 categories. After that the For Love portion of the site just didn't return.
#2 Patrice (Homepage) on 2009-01-19 04:26 (Reply)
I think is is because most of the stuff that was offered on the For Love site was also offered in the regular accessories section. And they probably thought "why do we need a separate site for accessories when we can just off it all in the f21 accessories section?"
#3 Ally on 2009-01-19 04:58 (Reply)
yeah! This has been gone for a least 3 months now. I thought they were revamping that section, but it never came back online.
#4 budget chic on 2009-01-26 10:06 (Reply)
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