If there's such a thing as an "it" watch, then TOYWATCH watches are definitely It. These fun timepieces come in a wide range of colors and styles, and have been spotted on the wrists of everyone from Madonna to Oprah Winfrey (TOYWATCH even made her Favorite Things list in 2007). Fans of these Italian-made chronograph wristwatches can find them at Toywatchusa.com ranging in price from $175 to as much as $495.
Not ready to spend the big bucks on a neon plastic watch? Keep reading for 10 affordable TOYWATCH look-alikes that you can test drive before you splurge. (Click any image for details)