Mary-Kate and Ashley Olsen are launching a new affordable fashion line called Olsenboye, which will be sold exclusively at JCPenney stores beginning in November. The sisters announced the launch on Good Morning America (catch the video here). While Olsenboye is geared towards the tween and teen set, Ashley says in the interview that certain pieces will appeal to women of all ages. "It's really about quality and price and style," she says. "[W]e really wanted it to be lighthearted and just kind of a great line for really any age."
The Olsenboye collection will feature denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes ranging from $20 to $50. Check out the promotional video below for a peek at the collection. You know I go ga-ga for just about any designer collab but everything looks really generic, no? Weird. I'll wait to pass judgment until I see more images of the collection.