Sarah Jessica Parker the Designer officially received the blessing of the Queen of All Media, having debuted her budget fashion collection "Bitten" for retailer Steve & Barry's on the Oprah Winfrey Show today—cha-ching!
All joke$ a$ide, in our book, the beautifully brilliant Sarah Jessica can do no wrong, so even though we're opposed to many celeb-cum-fashion designers, we can't help but approve, nay, support her in this endeavor. "It's about fashion not being a luxury and quality not being a privilege," says Sarah Jessica. Girl, you are preachin' to the choir! The question is: will Bitten deliver these lofty, democratic promises? Honestly, we're just surprised that SJP didn't opt to do something high-end (she could easily get away with it, she was Carrie for godsakes!)...or go mid-level with Topshop?
But enough scrutinizing the potter—let's look at the clay.
The collection is modern American sportswear, with classic lines, solid "looking" craftsmanship, neutral colors and wearable fabrics. Translation: boring, but still chic. Best part is the clothes come in sizes 2-22 and each piece is priced at under $20!
Because none of the items we've seen so far are particularly sensational, creative or quirky (as was SJP's SATC character), we'll be doing a lot of mixin' and matchin' with whichever items we end up buying. A 3/4-sleeve swing cardigan ($19.98) definitely caught our eye, as did the seersucker pants ($14.98) and houndstooth coat with classic collar ($19.98).
Browse the collection for yourself at Oprah.com and see whether you're bitten by Sarah Jessica's affordable fashions or not.