Once the dirtiest word in fashion,
polyester is gaining a hip, new lease on life. At least, according to a March 2008 article in W magazine titled, "
Synthetically Speaking:"
"Although it has been one of the most maligned materials in recent fashion history—derided as tacky, scratchy and even smelly—polyester has quietly undergone a sly rehabilitation, aided primarily by Japanese design mavericks Rei Kawakubo of Comme des Garcons and Issey Miyake. And now it's on the verge of becoming downright fashionable, thanks to Lanvin's Alber Lebaz and Louis Vuitton's Marc Jacobs, among others, who made polyester an important ingredient in their hit spring collections."
This cultural cleansing of polyester's negative connotations bodes well for budget fashion, because as we all know, polyester is plentiful when it comes to cheap clothing. And while we won't necessarily change our stance on natural fabrics (they are still preferable for breathability, warmth, softness and the eco-friendly factor), we may all benefit by thinking twice before putting our noses up to the versatile, ever-evolving man-made wonder known as polyester.
Featured above: Polyester lends itself to the crisp pleats and vibrant hue of this chic chiffon dress ($27.80 at Forever 21). Plus, you can pack it and travel without worrying about wrinkles!
Next up for Target's GO International collection is Korean-American designer Richard Chai. We don't know much about him, but hey, that's the point: GO introduces up-and-coming talent to the masses, right? We welcome the opportunity to learn more about any man who has designed for The Man in fashion right now, Mr. Marc Jacobs (Chai helped launch the Marc by Marc Jacobs line). As if that wasn't impressive enough, Chai launched his namesake line in 2004 to rave reviews. Let's see how he brings his modern designs (which have been called "sophisticated, wearable and quietly feminine") to the modern marketplace when the limited edition collection hits in August.