Nylon mag scored the first photos of the Richard Chai for Target collection, which will be available in August. I adore the extra long cardigans, and the deep purple trench. As usual, we'll have to wait until we see these looks in person to make a final judgment call, but so far so good. What do you think?
The second GO International Private Label Collection will be available this Sunday, June 29th through July 29th at Target, which aims to bring top apparel trends to the store in between each limited-edition GO International designer collection. On the one hand, these collections kind of dilute the impact and appeal of the "exclusive" designer lines, but on the other hand, they keep us entertained and give us way more options in the fashion department. I'm happy to have the extra choices. This latest collection looks cute in photos, and I'm eager to see them in person. And where else but Target can we indulge in trends like ruffles, floral prints, and brights for so little cash? Keep scrolling to see some of the looks...and tell us what you think!
Pleated Poet Top in White $24.99; Ribbed Tank in Black $14.99; Multi-Layer Ruffle Skirt in Black with White Trim $29.99
Tiered Ruffle Dress in Floral Print $39.99
Button-Front One-Shoulder Ruffle Top in Fuchsia $22.99; Tiered Ruffle Miniskirt in Floral/Black $26.99
Editor's Pick: Ruffle Tank Dress in Fuchsia $34.99
Cowlneck Tank in Orange $24.99; Stripe-Back Tank in Blue $14.99; Slash-Pocket Shorts in Floral Print $24.99
Double Breasted Linen Jacket in Coral $44.99; Tiered Ruffle Top in Floral Print $29.99; Slash-Pocket Shorts in Pink $24.99
Above: Patchwork purse available at Forever 21 stores.
Forever 21 has big plans. As long as they don't raise their prices, we're excited to see them grow.
From WWD: "Forever 21 is pursuing a larger footprint. The fast-growing Los Angeles-based apparel retailer plans to build larger stores and within four years expects to be in position to be a mall anchor as it evolves from a teen-focused business into one devoted to a youth-lifestyle retail concept."
The day we've been waiting for has arrived: Forever 21 just launched a new section of their online store called For Love 21 (www.forlove21.com), which features cheap & chic jewelry, handbags, accessories, sunglasses, stuff for the home and travel, and gifts. I love what I'm seeing (an orchid hair clip for $4.80! a beaded leather cuff for $16.80! a suede fringe hobo for $34.80!) and I think it's a great move for the company. I won't have to shop anywhere else, ever again! Maybe that's going a little too far, but I am just really excited at the moment. I'm going to keep browsing all the cool stuff (a turquoise and silver cuff for $8.80! a straw fedora for $12.80! a Miso Pretty coin purse for $4.80!)...let me know what you think, too.