Madewell, J. Crew's younger, more affordable line, has a fall/winter collection that makes me smile. If you were to give me everything in it, right now, I would be golden. I could cruise through the colder months in style and comfort. But since that's not going to happen, I have to review their looks with a more critical lens. The problem is, I've never actually been to one of their stores, so I can't attest to the quality of their clothing, and at these price points ($88 for a cardigan; $110 for skinny jeans), quality is the key factor for me in determining whether or not these duds are a good value. There's no e-commerce yet at madewell1937.com, but you can order old-school by phone.
What I love, from the images at least, are the glorious boots, the edgy takes on modern classics, and the crisp use of color. I especially love how they pair colors of the same shade but different intensity together - always a smart look. Or, pairing complementary colors such as yellow and purple to punch up neutral basics. I also love the concept of a more affordable J. Crew (I know, I need to hit the outlets!)...but Madewell is still pretty pricey. I imagine Madewell's target audience has the means to shop at either, but J. Crew needs a place to groom their future customers, and their customers need a place to start so they can graduate to J. Crew.
I know some of my readers are devoted J. Crew fans, so I look forward to hearing what you have to say about Madewell. And if anyone can comment on the quality, I'm dying to know.