Last night I attended the Rachel Rachel Roy
launch celebration in NYC where I was invited to preview the Fall '09 Collection which will be arriving at Macy's stores nationwide in August. I must admit, when I first saw the lookbook pics online, I wasn't super impressed as there's nothing "new" about anything in this collection. But after seeing the goods in person I can say with certainty—this collection is hot! The quality is there, the attention to detail is readily apparent and overall, the collection looks pricey and high-end.
While the design aesthetic is decidedly urban and edgy (lots of studs, exposed zippers, graffiti prints and black), what Rachel Roy has managed to do is transcend stereotypes and create a cohesive collection that will appeal to a wide range of women from diverse backgrounds. I won't say "all" women (who really wants that?), but certainly any confident, ambitious woman who loves fashion yet wants wearable styles that will fit her lifestyle. I feel like I'm throwing cliches out left and right but it's true!
The shoes and handbags are especially attractive (they're actually being supplied by Nine West, another Jones Apparel Group brand which is the company spearheading the whole Rachel Rachel Roy collection), as was the jewelry. Lots of "tough" pieces that aren't really my personal style, but I can see lots of girls clamoring for this stuff. Best part: The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags. Very reasonable, and we all know Macy's has good sales and treats regular customers, especially Macy's card holders, very well in terms of coupons & promotions.
Keep reading for more photos, and check back later for more pics (I was a little trigger happy, hehe)...
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