The Budget Babe

PopSugar just launched a new Facebook game, PopSugar's Retail Therapy, where players get to feel the experience of running their very own high-end fashion boutique while mixing and matching their favorite brands from Gap and TopShop to Diane von Furstenberg and Barneys New York. Hmm...now I know why 40% of time women spend on Facebook is spent playing games!

To celebrate this virtual world, PopSugar is giving away the real deal—seven different real designer handbags, that is— each one better than the last in PopSugar's Retail Therapy's first ever contest. Think Balenciaga, Alexander Wang, Chanel and more.

Click here to enter, but be forewarned, it's addictive!

The Cut recaps Season 3, episode one of The Rachel Zoe Project.

Celebrity Style Guide goes one-on-one with Zina C., the stylish blogger behind Fashion Vibe.

MyItThings has the scoop on Target's kaleidoscopic fall fashion spectacular open to the public.

CasaSugar puts together a drool worthy slideshow of 10 fashion designer hotels and interiors.

Ruby Mines shows you how to create DIY Louis Vuitton bow pumps as seen in the fall 2010 collection.

Styleboutique takes us to the star-studded grand opening of Harlem Target.

Stylelist recaps the highs and lows of the second episode of Project Runway: Season 8.

Refinery29 rounds up six of their favorite fall fashion 2010 color trends and fall 2010 nail polish trends.

Lemondrop takes a look at recent scientific studies that say FitFlops just don't work.

PeopleStyleWatch spotlights a free iPhone app that helps you find your perfect perfume scent.