Through Gap's Recycle Your Blues program, Gap shoppers who donate their old worn and torn denim will receive 30% off on new Gap 1969 blues and Facebook Fans get an additional 10% off.
Gap will then recycle the torn and worn jeans they receive to help insulate and warm homes. It's a win-win!
The campaign began Wednesday, October 6th and runs until October 20th.
Above, you can check out the video that brings Gap's Recycle Your Blues program to life. I know my bf will definitely take advantage of this promotion since his fave jeans are Gap 1969. Thinking I will, too!