Effortless summer style at its best, the Ella Moss "Riviera" striped maxi dress is $188. It's budget doppelganger is just $34.90. See if you can tell the two dresses apart by clicking either image below!

Fashion icon, designer and television star Nicole Richie will be the next Macy's Impulse designer. Launching this September, Nicole Richie for Impulse only at Macy's will feature limited-edition apparel inspired by Richie's luxe Bohemian style. Expect to see everything from maxi skirts to fitted jackets in retro prints and jewel tones, priced from approximately $49 – $149. Looks like being a judge on Fashion Star is just as good as being a contestant. I'm kinda looking forward to this as a fan of Nicole Richie's personal style. I like her Winter Kate line but it's a bit pricey so I'm eager to see what she does for Macy's. Do you think Macy's made a good move enlisting Richie's talent?

Photo courtesy of Macy's