Starting today, Macy's is taking shoppers on a magical journey to Brasil with a plethora of Brazilian-themed collections, in-store shops, events, giveaways and even a smartphone app. On the fashion front, Macy's is showcasing Brazilian designers with such collections as Francisco Costa for Calvin Klein, a dress capsule that's part of the Macy's Impulse program. Other limited-edition Brasil collections include handbags, shoes, jewelry and scarves by Carlos Falchi, apparel and accessories from Rachel Roy and Brazilian musician Seu Jorge, and eye-catching fashions from the design duo Neon. But that's not all: There are also inspired-by-Brazil products from all your favorite Macy's brands like Bar III, Essie and Havaianas, plus
products for the home. And to top it all off, there's a charitable twist which lets shoppers donate money to help save the rainforests. Phew! If my memory serves me, this is the first time a major retailer has done a "collab" with a country. The in-store boutique idea isn't new but it seems to be growing (Target and JCP come to mind).
With so much to see and shop, just head on over to macys.com/brasil
for all the details. Who's excited for this?