Today, Refinery29 launched a new e-commerce platform called R29 SHOPS
Previously Refinery29 tested the e-commerce waters with their Reserve program, and now R29 Shops takes things to a whole 'nother level. You'll find Groupon-esque deals as well as exclusive products, mini-shops and a 360-degree marketplace to give everyone access to some of the great find their privileged NYC editors discover every day (privileged by virtue of living in NYC, hence having access to the best fashion and shopping in the world).
I think the new site and shops look great. Within moments of logging in with my Twitter account (Facebook works, too), I found myself coveting half-off fashions by Erin Fetherston and a vintage Missoni clutch. Then I got lost in Refinery29's newly organized video section, touring Man Repeller's closet and learning how to curl my hair with a flat iron.
All of this and more awaits you at R29 SHOPS
. They seem pretty unstoppable, don't they? Like what you see? Think you'll make it a daily must-shop?