More heavy-hitting designers are bringing their names to JCPenney this fall including Double Happiness by Vivienne Tam, Jenny Packham Boudoir and LULU by Lulu Guiness. I don't know many details yet but the collections include gift-ready items like makeup bags, coin purses, clutches and other small accessories. Look out for these brands to arrive in November in stores and online at jcp.com.

Here's a list of some of the newest brands at JCP, part of their major transformation to become "America's favorite store":

• Betseyville (Betsey Johnson)
  
• Cosmopolitan Collection
  
• DOUBLE HAPPINESS (Vivienne Tam)
  
• DREAMPOP by Cynthia R. (Cynthia Rowley)
  
• Jenny Packham Boudoir
  
• little maven BY TORI SPELLING
  
• i Jeans by Buffalo
  
• jcp brand

{Shown above (at left): Accessories under $24 from the Jenny Packham Boudoir collection; Red and black LULU by Lulu Guiness accessories priced under $35}