Have you ever rented a dress from Rent the Runway? If you have, you may have thought to yourself at some point - why didn't I think of that?! The two entrepreneurial women who did think of this genius dress-rental company - co-founders Jennifer Hyman and Jenny Fleiss - took some time out to chat with Eye4Style's Dina Fierro during an exclusive NYC event about the secrets to their success. Hard work and perseverance are naturally two key ingredients (no surprise there), but so is celebrating the little things along the way. "Starting a company is a long road, it's a hard road, " says Jenny, "and if you just spend all of your time just focusing on challenges - and not laughing, having fun, remembering funny things that happen - it takes away the joy from everyday." So true.
Check out more Style Coalition TV and subscribe to your favorite shows at stylecoalition.tv.