The Budget Babe | Affordable Fashion & Style Blog

Off the Rack: Tracking the Changes at JCPenney




Last week, I made a long-overdue trip to my nearest JCPenney store to check out the major changes the retail chain has been implementing since announcing their plans to become "America's Favorite Store" back in January. Despite the fact that JCPenney's shares fell to 3-year lows just days ago amid "worries about its future" and lagging sales (via), I still have faith that JCP can turn things around. The changes I'm seeing are definitely for the better - everyday low prices (why people want to play the never-ending sale game is beyond me), fresh new labels, and better store displays that make it easier to shop.