The Budget Babe | Affordable Fashion & Style Blog

The End of an Era: Juicy Couture to be Sold Exclusively at...Kohl's?! (Here's the Fall 2014 Look Book)


Juicy Couture gets a re-brand and a new home exclusively at Kohl's / coming September 2014

Did I just blow your mind? It's hard to believe that Juicy Couture, the once glamorous LA-brand created by Pamela Skaist-Levy and Gela Nash-Taylor in 1997, would find itself at a budget retailer in 2014. And yet, this story says so much about the state of the fashion industry today. Brands that start out as cool, original, and presumably unique design expressions get bought and sold and licensed until they're really only a glimmer of their former selves - except for behemoth sales figures.