The Budget Babe | Affordable Fashion & Style Blog

Off the Rack: JCP's New Stylus Brand Isn't As Good As Joe Fresh


Stylus brand clothing at JCPenney

More changes are quietly happening over at JCPenney, where the Joe Fresh women's brand is making its exit (after a March 2013 launch) and the store's in-house JCP brand has been relaunched under the name Stylus. I'm sad to see Joe Fresh leave (you'll still be able to find men's and boy's apparel), and my first impressions of Stylus tell me it won't be a suitable replacement. The styles seem to be aimed at a more mature demographic, which can be either good or bad depending on what you're looking for. Think J.Crew meets St. John's Bay. Overall the styles are pretty preppy, like button-down shirts, twill shorts and crewneck cardigans. Those with a discerning eye will be able to find select gems in this collection and make them chic (like Kimberly from Penny Pincher Fashion - she has an amazing eye for styling!). Highlights for me include the printed cotton shirts and this eyelet bomber. Take a peek at my in-store photos after the jump and let me know if you're intrigued...or left wanting more.

Eva Longoria Designed a Home Collection for JCPenney - See Photos from the Press Preview


Eva Longoria launches a new home collection exclusively at JCP!

Actress and stylemaker Eva Longoria has joined forces with JCPenney to unveil her first home collection, Eva Longoria Home. During a press preview earlier this month, I got to check out pieces from the collection, which currently includes beautiful bedding and window treatments featuring global-inspired prints. There's Marrakech in a palette of graphic black and white, Adana, a Mediterranean escape of rich shades of coastal blue and crisp whites, and Mireles, reminiscent of Spanish tiles in soft gray, yellow and white.