Maybe I'm sleep deprived but I just found the Who What Wear lookbook in my inbox and it's one big snooze-fest. I love Who What Wear co-founders Hillary Kerr and Katherine Power (I've followed them since I began blogging way back in the Stone Age) and I see they put a lot of thought into the collection - aiming to include the perfect trench, edgy moto jacket, and essential striped tee for their diehard fashionista fans - but the end result feels uninspired and lackluster. These aren't perfect basics nor are they eye-catching statement pieces. The prices, however, are certainly right, ranging from $14.99 to $49.99, and this is just the first of many installments to come. You can find the debut spring line at select Target stores and on Target.com starting Jan. 31 followed by new Who What Wear styles to be released the first week of every month. If you handpick the best pieces from each collection (such as the trench vest or mod blue moto jacket) I'm thinking this could turn into a very exciting new reason to shop at Target (as if we needed any more excuses). Browse all the looks below and tell me what you think.