Tennis star Venus Williams is designing a line of affordable fashion called EleVen for retailer Steve and Barry's. The exclusive line of mostly sports and loungewear will be available in November.
Following in the footsteps of Bitten by Sarah Jessica Parker and Dear by Amanda Bynes, clothing and shoes in the EleVen collection will be priced at $19.98 and less.
This seems like a natural collaboration as Venus is known for her style on and off the court. She's also an aspiring designer as a fashion student, not to mention an incredible athlete and tremendous role model for young girls everywhere.
Athlete-endorsed clothing lines have already proven to be a successful business model for Steve & Barry's: NBA star Stephon Marbury launched a line of sneaks that saw stellar sales due to their $15 pricetag. (Now that's worth cheering for!)
We're not necessarily expecting amazing fashion to come out of EleVen, but we do think it will be popular. This line will give fans and admirers of Venus a chance to be a champ, too. And if she did in fact wear EleVen sneaks during the US Open, then best believe we'll be buying a pair, too!
Friday, September 21. 2007
Is her stuff going to be the same as Jessica's and Amanda's just in a different color? hmm.... I actually am excited to see how it goes! lol
considering that i don't like the way she dresses on the court (black leather for tennis? please - sooo ghetto!) i'm not expecting great things here. venus, however, is an outstanding athlete and indeed a fabulous role model. the williams sisters have done a lot in the way of showing that anybody, not only the rich, can play tennis - it just takes ambition, talent, and hard work.
i agree with maggie -- and i think serena has a better sense of style. i hear she's working on her own fashion line, too, and looking forward to seeing how that turns out!