On Tuesday night, I was invited along with other journalists and bloggers to learn about a new campaign from mark (the beauty and fashion boutique brand of Avon) called m.powerment, a philanthropic initiative dedicated to breaking the cycle of dating abuse and partner violence. There we learned the sobering statistic that 1 in 5 teens in a serious relationship reports being physically abused by a partner.





The event was held at the hotel Crosby in Soho and hosted by Lauren Conrad (The Hills), Claudia Poccia, Global Present of mark, and a Peer Educator Leader from the Healthy Relationship Training Academy of New York City. Guests got to see the new PSA for the campaign (watch the video above!) and participate in a Q&A with Lauren, who talked about raising awareness for this great cause.




Lauren collaborated with mark to create the below beauty and accessory items from which 100% of the net proceeds will be donated to help raise funds and awareness for the cause:



[1] mark Have a Heart Bracelet, $12 [2] mark Have a Heart Necklace, $22 [3] mark Glow Baby Glow Hook Up Lip Gloss in m.powerment Shades, $5.50


To date, $400,000 has been awarded to seven organizations through the m.powerment by mark campain. It's a fantastic cause and it's so easy to participate and do your part to help out. We each received a swag bag at the event with one of the bracelets, gloss and necklace and they are quality products you will want to wear and use and share with friends. Spread the word, ladies!

Random sidenote: Lauren mingled with guests after the event, which was sweet. I went right up to her and got my photo taken with her and she was seriously cool, down the earth, and very thin and pretty in person. Just thought I'd share cuz you know you want to know! LOL

Available at www.meetmark.com or through your mark Representative

To learn more, go to meetmark.com/mpowerment