Swedish illustrator Lovisa Burfitt will be designing an organic cotton bag to help raise funds for H&M and UNICEF's All for Children initiative. Previously Sonia Rykiel designed two organic cotton bags, one of which was part of the knitwear collection she created in collaboration with H&M. Lovisa Burfitt's bag will debut in stores in June, giving H&M customers the chance to donate to All for Children with 30% of every sale going to the project. All for Children is H&M's biggest project with UNICEF to date and is aimed at making life better for children who live in the cotton-producing regions of southern India. The project started in 2009 and will run for five years, with a budget of $4.5 million. A fourth bag designed by another famous illustrator will arrive in stores in August, and will also be sold to benefit All for Children. —via H&M

Photo courtesy of H&M