The Budget Babe | Affordable Fashion & Style Blog

Things to Consider Before You Shop Pink

We truly believe in the fight against breast cancer, and we really like the color pink—but even we have to admit that breast cancer cause-marketing has gotten a little out of hand.

From tennis balls to cruises, food, fashion and everything in between, companies across the board have created so-called pink products to boost their image—and their profits—by associating themselves with a good cause.

While many companies have legitimately worked hard to raise funds for this great cause, many others seem more motivated by money, leaving us customers to question the impact of our purchases.

So what's a girl to do? We found our answer with Think Before You Pink, a project of Breast Cancer Action, who suggest you ask a few critical questions before you buy pink:

  • How much money from your purchase actually goes to the cause?
  • What is the maximum amount that will be donated?
  • How much money was spent marketing the product?
  • How are the funds being raised?
  • To what breast cancer organization does the money go, and what types of programs does it support?
  • What is the company doing to assure that its products are not contributing to the breast cancer epidemic?

    The bottom line, as they say, is this: Contribute to a cause, not cause-marketers. If you're not sure about a product, consider buying something else or donating directly to an organization you truly believe in.

    P.S. Here's something budget babes can do right now that doesn't cost a dime: For every comment published during the month of October on her site, The Budget Fashionista will donate $1 to the Breast Cancer Research Foundation.

    Do you ladies think pink products are a good thing, or would you rather donate directly to the organization of your choice? Do you think breast cancer cause-marketing eclipses other important causes such as heart disease, the number one killer of women in America today? Share your thoughts!


    Pictured above: Philosophy will donate 100 percent of the net proceeds from Shower for the Cure bath gel to the Women’s Cancer Research Fund. Price: $20.00
  • Comments
    i think the whole "pink" trend is becoming overused as well. I mean, it's great that when you buy something you are also contributing a fraction of the price (in most cases) to research of breast cancr. But like you said, i am beginning to think that the companies are actually only donating a small amount to the actual foundation and using the whole "pink thing" as a marketing technique to make the brand appear charitable. I bought a long sleeved shirt from Juicy Couture for $35 that donates 100% of the profits to breast cancer research. Quite a steal from somewhere like Juicy!
    #1 Kerri on 2007-10-11 20:48 (Reply)
    I think you're definitely on to something: first, Juicy is donating 100% of the profits for the item you mentioned; and secondly, they're not charging a whole lot to begin with, which makes it an accessible purchase for those hoping to give to the cause. Well done!!
    #1.1 The Budget Babe on 2007-10-11 21:53 (Reply)
    I totally agree with you about the overuse- I was at target last week, and they had a pink ipod nano plus something else (i forget) in a "breast cancer" package, I actually read the box and it said that like 2% of the proceeds or something actually went to the cause! I was shocked! I'm definitely more careful now about reading the fine print.
    #2 Peaches (Homepage) on 2007-10-12 09:06 (Reply)
    Um, 2%?! That's pathetic. Glad you're reading the fine print :-)
    #2.1 The Budget Babe on 2007-10-13 07:19 (Reply)
    I think this article was very informative and helped me to think before i plunge myself into a purchase that I think will help a cause before doing the research. great job!
    #3 Indigo on 2008-10-08 15:50 (Reply)
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