A few weeks ago I was invited to the Land's End Canvas Fall/Winter 2010 Collection Preview in New York City. Land's End Canvas, which just recently launched with their first collection in the spring, aims to attract a younger, cooler customer who still looks for quality and value—the hallmarks of the Land's End brand. The styles are American classics with a twist—think dark-wash pencil jeans, boyfriend cardigans and ruffle details on button front shirts. It's kinda like J. Crew meets L.L. Bean on a budget (everything's priced under $200, and that's for their signature trench coat. Most items are much less).
The Fall collection is a mix of vintage work wear and feminine pieces, in a palette of indigo blues, accents of red and pink, grounded in khaki and denim. There are also preppy influences like argyle, stripes, tempered by more utilitarian fabrics and relaxed cuts. Layered throughout the collection are essential knits and sweaters, plus accessories like leather boots, belts, wool scarves, suede hobos and canvas totes.
I think Canvas is a really cool development for people like myself who have lost touch with Land's End because it's not exactly "fashion-forward" and the fit isn't always contemporary, but who still have a practical side that loves a classic trench or a winter coat that's both warm and good-looking. I also scouted out the Land's End collection (which was conservative yet stylish, nothing unexpected) so I think some of those photos got mixed in, but mostly they are Land's End Canvas.
Does Land's End Canvas appeal to you? Check out http://canvas.landsend.com and let me know what you think in the comments, the Land's End Canvas folks are listening too!
I think Canvas is a really cool development for people like myself who have lost touch with Land's End because it's not exactly "fashion-forward" and the fit isn't always contemporary, but who still have a practical side that loves a classic trench or a winter coat that's both warm and good-looking. I also scouted out the Land's End collection (which was conservative yet stylish, nothing unexpected) so I think some of those photos got mixed in, but mostly they are Land's End Canvas.
Does Land's End Canvas appeal to you? Check out http://canvas.landsend.com and let me know what you think in the comments, the Land's End Canvas folks are listening too!
I LOVE these pieces, perhaps even more than the first group. Classic items that I'd wear forever. Especially digging the dresses. That floral shirtdress is calling my name.
Naomi
http://www.myfashioncorner.com/
If you sign up for both the lands ends and canvas emails, you'll get 20-30% off coupons off your order all the time (along with free shipping). Returns are free to any local sears store regardless of whether or not they carry lands end items there. Also, their items are unconditionally guranteed forever, so at any point if you have a problem with the item, they are more than happy to work with you to resolve the issue. And, their customer service is some of the best in the business.
they definitely had an old-lady image