Rachel Roy Kindness is Always Fashionable Action Day

Designer Rachel Roy strongly believes that Kindness is Always Fashionable and this holiday season, she's designed a very special tote to help raise funds for victims of this year's Pakistan flood disaster. For each tote sold, Rachel will donate 100% of the proceeds to UNICEF to help to provide lifesaving supplies to over 10 million children in urgent need. Signed by 88 of Rachel's most influential friends including Andre Leon Talley, DVF, Iman, Jay-Z and Oprah, among many others, this bag is the perfect way to give back.

Rachel Roy says, "In July 2010 heavy monsoon rains left one-fifth of Pakista's total land area underwater. Six months later and there is still an urgent need for food, clean water, and safe shelter. I developed this tote to help raise funds for the 10 million children affected by this flood disaster. For each tote sold, Rachel Roy will donate $20 to the U.S. Fund for UNICEF's disaster relief and recovery efforts for the victims of the Pakistan floods."

The Pakistan Tote ($20) features 88 celebrity signatures and is available on Rachelroy.com. You can watch the video above to hear Rachel talk about the tote and what it means to her.

Want to get involved? Tweet the following message to your followers to help spread the word:

Help @Rachel_Roy raise funds 4 victims of Pakistan's flood. 4 every #RRPakTote tweet, $1 will go to US Fund for @UNICEF. http://j.mp/chckG5