Actress Rumer Willis (daughter of Bruce Willis and Demi Moore) is the new face of Badgley Mischka and will appear in their Spring 2011 multi-media marketing campaign. Shot by famed fashion photographer Tony Duran as the sun set on the beautiful beach of Malibu, CA, the campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper's Bazaar as well as online and outdoor. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka's lifestyle collections including couture, eveningwear, the Mark + James collection (their new, lower-priced line), footwear, handbags, jewelry and swimwear. Rumer seems like a total sweetheart and a good fit for the brand. What you think of the campaign?
More pics after the jump...
Though Rumer is a pretty girl, I find it sort of weird for her to be the face of Badgley Mischka. She just doesn't seem glamorous enough for those gorgeous gowns.
This proves the point -- through hair, makeup, photography and Photoshop, ANYONE can be made to look good!
Wonder whose arm was twisted for this one...
I say this not approvingly, but just to point out that there's a reason designers hire such girls even when they're not as good looking as the typical model.