This February 14th will not only mark Valentine's Day, but the debut of an online bridal boutique from the creative geniuses behind Anthropologie called BHLDN, the sixth brand in the Urban Outfitters, Inc. family.
Pronounced "Beholden," inspired by the Dutch word for "to keep," BHLDN will bring together a curated collection of heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, and lingerie from in-house designers, as well as established and up-and-coming guest designers.
Retail price of the brand range from $1,000 to $4,000 for gowns and $200 - $600 for cocktail dresses. The first store is expected to open its doors in the second half of the year.
Fan BHLDN on Facebook, follow BHLDN on Twitter and sign up for their mailing list to get the latest updates - I know I will!
Photos via Ruffled