Demi Moore was seen en route to Brazil on January 26 rocking Levi's Demi Curve ID Skinny Jeans in Ink finish ($98) with a plaid jacket, lilac Tod's bag and printed scarf.
I think it's great that Levi's is trying to offer better fitting jeans, but I thought their first ad campaign for Curve ID was insulting (it was in all the fashion magazines, basically showed 3 superskinny models who all appeared to be an identical size 00, while the wording on the page talked about flaunting one's curves.) The new Spring ad campaign, however, is a lot better in my opinion, as it features models with actual curves. Am I the only one who noticed this? Have you tried Levi's Curve ID? Are you a fan?
