For her Spring 2011 RACHEL Rachel Roy look book, designer Rachel Roy found inspiration in 10 incredible dancers who come together to showcase the spring collection in a mesmerizing film entitled "MOVE," directed by Dominique Palombo and choreographed by Jermaine Browne. "Using dancers for the spring look book was an inspiring and powerful way to showcase young people pushing themselves through art," Roy said.
The static look book, full of bright and bold colors and patterns for spring, can be viewed here. With a few exceptions (H&M, Gap come to mind), it's rare to see affordable clothing lines come out with avant-garde marketing campaigns that really push the envelope. So thank you, Rachel Roy, for recognizing that people who don't have a lot to spend on fashion still have a lot to express through fashion.