H&M Launches "Fashion Againt AIDS"

H&M and Designers Against AIDS (DAA) are teaming up with celebs to launch "Fashion Against AIDS," a clothing collection for men and women aimed at increasing awareness about HIV/AIDS. The collection will be available in H&M’s Divided departments from February 2008.

All garments, which include T-shirts, tank tops and hooded sweaters, are made from 100% certified organic cotton and carry a special hang tag that reads: "This might be the most important piece of clothing you've ever had your hands on."

Rihanna, Timbaland, Jade Jagger and other well-known musicians, designers, and artists are all contributing to the project free of charge with 25 percent of the proceeds from the collection going toward HIV/AIDS-prevention projects around the world.

While we love when fashion and activism merge, making it easy and rewarding for consumers to make a difference, we think H&M could follow GAP's lead and donate just a tad more to the cause (GAP donates half of the profits from sales of the Gap (PRODUCT) RED Collection to finance programs that help women and children affected by HIV/AIDS in Africa). But aside from that, we'll definitely be scooping up a tee or two when the line hits stores!

Find out more about "Fashion Against AIDS" here. >>