All garments, which include T-shirts, tank tops and hooded sweaters, are made from 100% certified organic cotton and carry a special hang tag that reads: "This might be the most important piece of clothing you've ever had your hands on."
Rihanna, Timbaland, Jade Jagger and other well-known musicians, designers, and artists are all contributing to the project free of charge with 25 percent of the proceeds from the collection going toward HIV/AIDS-prevention projects around the world.
While we love when fashion and activism merge, making it easy and rewarding for consumers to make a difference, we think H&M could follow GAP's lead and donate just a tad more to the cause (GAP donates half of the profits from sales of the Gap (PRODUCT) RED Collection to finance programs that help women and children affected by HIV/AIDS in Africa). But aside from that, we'll definitely be scooping up a tee or two when the line hits stores!
Find out more about "Fashion Against AIDS" here. >>