Jovovich-Hawk Next Up for Target's GO

Model-cum-designer friends Milla Jovovich and Carmen Hawk are partnering with Target to create the next limited-edition collection for GO International. Arriving just in time for spring, Jovovich-Hawk's exclusive collection for Target launches at Target.com/go and at most Target stores nationwide beginning March 2, 2008.

While Jovovich and Hawk's L.A.-based namesake label is popular among the socialite/Hollywood set, the pair often receives lukewarm reviews from fashion heads. But that's not to say the stuff isn't cute or that these young designers don't have good taste - because it is and they do. Previously, Jovovich-Hawk collaborated with Spanish-based Mango and the line was decidedly young and hip.

Also worth noting: Milla is one bad-ass actress (not to mention mama-to-be!). We think she cemented her status as a fierce fashionista when she rocked Jean-Paul Gaultier's out-of-this-world costumes as "Leeloo" in the science-fantasy flick The Fifth Element (which was a great movie, btw, co-starring Bruce Willis. Gautier designed 954 costumes for use in the film. Better than Devil Wears Prada for the fashion, imo).

So yeah, we're super excited to check out this collection in person. (When are we not jazzed about a new GO designer?!) The smocked dresses look especially promising...

From the Target pressroom: "The Jovovich-Hawk for Target collection offers a variety of flowing, graceful dresses and tops touched with whimsical details. Floral print dresses and lace-detailed blouses add to the elegance of women from coast to coast, while flirty swimwear is ideal for spring getaways. The collection ranges in price from $12.99 to $39.99, including must-haves such as smocked dresses, printed vests, active shorts, denim jeans and miniskirts.

Standout pieces include a denim linen vest, scoop-neck sweater cover-ups, floral bikinis and a gold lurex minidress. Accessories include an oversized linen bag in navy, as well as a perfect beach-time black floppy hat. Eyelet dresses and cropped jackets are perfect pieces to stay on trend this spring."

Scope out the pics below and tell us what you think!













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