Fashion Star premieres at a special time tonight on NBC (9:30-11 p.m. ET), a show whose mission is to find the next big brand in fashion. Featuring host and executive producer Elle Macpherson along with celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos, the series will give 14 unknown designers the chance to win a multi-million dollar prize to launch their collections in three of America's largest retailers: Macy's, H&M and Saks Fifth Avenue.
Here's where it gets exciting: The winning designs that you see on TV will be available online immediately following the show at www.HMfashionstar.com, www.macys.com/FashionStar, and Saks Fifth Avenue's Fashion Star Shop and in stores the very next day.
Along the way designers whose items have not been bought will be eliminated until there are only three designers left in the final episode. These designers will then create "complete collections" that are available in all three retailers.
It will be hard to compete with Project Runway but I love all things fashion on TV, so I'm going to watch - who knows, I might even shop the looks if they're good. How about you, excited for this show?!