In addition to the Exclusive Glamour Conscious collection, H&M Conscious collections also offer everyday fashions for women, men and kids - all part of H&M's ongoing initiative to increase the use of organic cotton and other more sustainable materials.
For women, highlights this spring include organic cotton tunics, smock tops and sundresses in pastels and checks. For gents, you'll see preppy crew-neck tees in pale pink, gray, blue and white paired with tailored shorts. Kids can be stylish in striped T-shirts and khaki chinos, as well as summery pieces such as floral smocked dresses and print tops. Look out for these styles in H&M stores, as we won't be able to shop hm.com until September (at least that's the tentative plan!)
I'm always impressed with H&M's Conscious collection when I see it in stores, the cotton feels so right for summer and all the bright whites make me feel like elevating my wardrobe to resort status. Not that I do, but I dream! Love the floral dress in the photo above. I might give printed shorts a go, too.
Have you shopped H&M's Conscious collections? What do you think?