The Budget Babe | Affordable Fashion & Style Blog

The Budget Babe | Affordable Fashion & Style Blog

H&M to Launch New Retail Concept

Posted by
Dianna Baros



Fashionologie is reporting that H&M has announced its plans to unveil a new chain of stores in 2013. The new store chain will launch under a separate brand that will have slightly higher prices than H&M but will not be considered luxury. That's good news for budget shoppers (like myself) who might be willing to spend a little more for better craftsmanship and materials.

WWD is also reporting that H&M will be adding "new concepts and product categories." My fingers are crossed that this will include home decor. Factor in online shopping for H&M and I will be in retail heaven.

What's your reaction to H&M's announcement?

Photo credit: TheBudgetBabe.com

Comments (8)

Posted in: H&M

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Comments
Would hate to see cheap H&M decontented-- less fashion, even worse fabrics. Their highest price-points aren't cheap already (could swear I saw stuff over $100 there last month).
#1 Lisa on 2012-04-02 18:13 (Reply)
I for one welcome H&M upping their game when it comes to fabric and craftsmanship quality. My beef with them is the capsule collections. There is absolutely no WAY anyone who does not camp-out on the sidewalk is able to get their hands on anything as they sell out so fast! I longed for a piece from the Marni capsule collection but was bitterly disappointed. Sigh...
#2 Highland Fashionista (Homepage) on 2012-04-02 18:35 (Reply)
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#2.1 Nickolas (Homepage) on 2012-04-05 05:16 (Reply)
PLEASE, PLEASE, PLEASE let H&M open their new store in Nashville! We need it! I would however prefer the "cheaper" H&M. Every time I have purchased from there while traveling I've had 0 complaints about the merchandise/quality.
#3 Nichole (Homepage) on 2012-04-02 22:44 (Reply)
Seconded! But I don't necessarily want the newer, more expensive H&M store in Nashville; I just want a regular H&M. :-)
#3.1 Amy on 2012-04-03 16:24 (Reply)
We already have a home range here in the UK!! It's really affordable the only problem is only a few stores stock it so you have to order online! Thank god for free returns!!

xoxo
Stacey

http://fiveminutestyle.blogspot.co.uk/
#4 Stacey (Homepage) on 2012-04-03 01:48 (Reply)
I'm so jealous! Zara also has a home line but very few stores carry it here in the states. When I was in Spain I saw the most amazing bedspread but it was too bulky to take back home with me hehe.
#4.1 The Budget Babe on 2012-04-03 09:19 (Reply)
if they would just release the online shopping for the US, i would be in heaven.
#5 annieb on 2012-04-03 06:59 (Reply)
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