Express announced the launch of Express NEXT, an innovative new points-based loyalty program open to all Express customers - not just Express credit card holders. Shoppers can earn points both in-store and online, and can accumulate more rewards points as they visit different Express store locations and - get this - engage with the brand via social media platforms. Image earning points when you buy those Editor pants, and when you post a pic on Twitter. Bravo, Express! Registration is easier, too, requiring only a phone number and e-mail address for starters. Express NEXT members will also be able to do all their tracking as well as redeem points online - even with their smartphone.

It sounds like Express is really listening to customers. Yes, it will be a big incentive for Express fans to shop more but this could also prove to be a great perk for loyal customers.

Think you'll sign up for Express NEXT?

Image courtesy of Express