Ee gads! I'm speechless. Renowned American designer Norma Kamali is bringing her expertise to Wallyworld. I didn't see this coming, although come to think of it, she already has a collection for Spiegel and the lower-priced Norma Kamali for Everlast collection. But still, it's like, Diane von Furstenberg for Target or something. Eerie, right?

Either way, we like the sound of this collaboration, and yes, Wal-Mart will have effectively seduced this frugal fashionista to cross that murky consumer threshold and shop their depressing big-box once the collection hits the racks.

From WWD.com: In a deal via Cherokee Inc., Kamali will create an exclusive collection that will include women's wear, children's clothing, accessories, footwear and home items.

"Through the Wal-Mart stores and Web site I can reach more people and affect more lives than in any other venue." —Norma Kamali

Image source: WWD.com