As you probably heard, Lana Del Rey is the face and voice of H&M this fall. In a new music video presented by H&M, the songstress sings a cover of "Blue Velvet" shot by director Johan Renck. While the clothes are hard to make out, you can see her sporting a $19.95 fuzzy pink sweater that also appears in the print campaign. The video is pretty wild, it reminds me of a cross between Mad Men and Twin Peaks. Visit www.hm.com/fall-collection to see the full collection, available from September 19. Download the song Blue Velvet at http://smarturl.it/BViTunes?IQid=HM.