The Budget Babe | Affordable Fashion & Style Blog

Target Announces "Falling for You" Shoppable Movie for Fall 2012


Next month, you'll have the chance to shop more than 140 of Target's hottest fall fashions like never before. Pushing the boundaries of marketing yet again, Target will release a shoppable short-film called "Falling for You," directed by Mad Men's Phil Abraham. Styled by celebrity stylist Jen Rade, this unique film lets viewers browse, share and purchase fall fashion, beauty and home items with the click of a mouse - all while enjoying the rom-com antics of Kirsten Bell, Nia Long and Zachary Abel.

"Falling for You" will be released in three five-minute episodes on Oct. 2, Oct. 4 and Oct. 9 at Target.com/FallingforYou and will remain online through Oct. 31 for viewers to interact with and shop, while supplies last. The film culminates with a special live performance event in New York City on Oct. 10, which also will be streamed live on Target.com/FallingforYou.

Check out the short trailer above for a sneak peek. It's a clever idea and definitely the wave of the future, when we'll all be able to pause our favorite TV shows or movies and purchase the items we see on screen. For more information on Target's "Falling for You," check out Target.com/FallingforYou and follow them on Twitter @TargetStyle, #TargetFall.




Movie still courtesy of Target
Comments
nice


http://lavieenliz.com
#1 Liz (Homepage) on 2012-09-25 11:32 (Reply)
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