Today, Target launched the first-ever uninterrupted, shoppable short-film, "Falling for You," which I told you guys about last week. Episode one of three is now live on Target.com/FallingforYou starring Hollywood favorites Kristen Bell, Zachary Abel and Nia Long.
So what is a shoppable short film, anyways? Here's how it works: As you watch the romantic comedy unfold, featured Target products appear to the right side of your video player. Click the heart-shaped icon next to each item to save your favorites, then shop those items below the player when the film is over (it's about 3 minutes long). If that's too complicated, you can also just browse all the items shown in the video, which is what I did (didn't want to miss anything!)