Canadian-based fashion brand Joe Fresh was scheduled to launch its new line at JCPenney stores last Friday, March 15, so I headed to my nearest store to check it out - and lo and behold, there it was! A brightly lit, Joe Fresh store-within-a-store, fully stocked and ready to go. Quelle surprise!
Visually, everything looks great, a million times better than the rest of the outdated department store (which has been slowly getting revamped as well). And the styles are right on point, think classics pieces with a modern sensibility. Highlights include the colorful skinny jeans, gingham button downs, crochet shorts, tailored shorts in bright prints and casual day dresses.
I didn't feel up to trying things on what with my bump and all, although I'm sure some of the knit tops would have fit me just fine, so I can't speak to fit. But in terms of quality for the price, I think they're right on. Most items are under $39.
I had the whole shop to myself during my trip with the exception of one group of 3 ladies who came through to check it out and I overheard one say to another, "Hey these cardigans look nice! $16, not bad!" (direct quote LOL). So there's some anecdotal evidence that shoppers might be responding well. I've noticed a few items are sold out online, too. Joe Fresh for JCP is a breath of fresh air, no doubt about it, but will it be enough?
After perusing JCP, I ventured back into the mall and into the adjacent Forever 21, which has been newly renovated and now occupies two levels. I was greeted by high ceilings, bright chandeliers, and loud music. Eager shoppers shuffled around, deeply engrossed with rack upon rack of eye-candy. It was a stark contrast to JCP and made me wonder if the flailing chain can survive. Maybe they should start selling groceries and toilet paper? That's what gets me to Target...
Have you scoped out the new Joe Fresh for JCP collection? What did you think?