The Budget Babe | Affordable Fashion & Style Blog

FEED USA x Target Look Book


FEED USA x Target Look Book

This summer, Target is partnering with FEED Projects LLC, the humanitarian organization founded by Lauren Bush Lauren, to co-design the FEED USA + Target Collection.

Here, I've posted the women's and men's look book images, but the collection includes so much more! Over 50 pieces with a "distinct Americana aesthetic" and features a range of products, including home, sporting goods, stationary, apparel and accessories.

The best part: For each product purchased, means will be donated to children and families through Feeding America. Each product will be marked to let you know just how many meals will be donated as a result of your purchase.

For example, that cute fleece top shown above ($25) equals 20 meals donated. The cool reusable burlap bag ($10)? 8 meals! Gotta love it. As soon as I figure out my post-baby size, I'll be scooping up a couple cotton tees and at least one bag (which can double as a diaper tote). I've also got my eye on the baby onesies (not shown here but you can see a pic on my Facebook page).

Target's goal is to provide more than 10 million meals through Feeding America with the FEED USA + Target collection.

Look for this collection beginning June 30 at Target stores and Target.com.
FEED USA x Target Look Book

FEED USA x Target Look Book

FEED USA x Target Look Book

FEED USA x Target Look Book

FEED USA x Target Look Book

FEED USA x Target Look Book

FEED USA x Target Look Book

FEED USA x Target Look Book

Images courtesy of Target
Comments
How will this work when the items go on clearance? Will the number of meals donated stay the same or be lessened in accordance with the sale price?
#1 Brit on 2013-05-31 11:40 (Reply)
Good point! This collection is totally my style though, so I would actually pay full price.
#1.1 Nikki on 2013-05-31 14:49 (Reply)
Trying to find this out for you, stay tuned...
#1.2 The Budget Babe on 2013-06-01 20:39 (Reply)
@Brit

From Target: "The amount donated will not be effected by the clearance. FEED USA + Target will be donating the monetary equivalent of the meals listed on the product."
#1.3 The Budget Babe on 2013-06-03 14:17 (Reply)
This a super cute and casual clothes. I hope they do continue to give the full meals no matter the price.

K

www.eastcoastwestcoaststyle.com
#2 Kathleen (Homepage) on 2013-05-31 20:59 (Reply)
This is actually a really good idea.
#3 StrawberryGirl on 2013-05-31 22:01 (Reply)
Super cute and rewarding.
#4 Ann Bradford (Homepage) on 2013-06-02 18:05 (Reply)
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