This summer, Target is partnering with FEED Projects LLC, the humanitarian organization founded by Lauren Bush Lauren, to co-design the FEED USA + Target Collection.
Here, I've posted the women's and men's look book images, but the collection includes so much more! Over 50 pieces with a "distinct Americana aesthetic" and features a range of products, including home, sporting goods, stationary, apparel and accessories.
The best part: For each product purchased, means will be donated to children and families through Feeding America. Each product will be marked to let you know just how many meals will be donated as a result of your purchase.
For example, that cute fleece top shown above ($25) equals 20 meals donated. The cool reusable burlap bag ($10)? 8 meals! Gotta love it. As soon as I figure out my post-baby size, I'll be scooping up a couple cotton tees and at least one bag (which can double as a diaper tote). I've also got my eye on the baby onesies (not shown here but you can see a pic on my Facebook page).
Target's goal is to provide more than 10 million meals through Feeding America with the FEED USA + Target collection.
Look for this collection beginning June 30 at Target stores and Target.com.
From Target: "The amount donated will not be effected by the clearance. FEED USA + Target will be donating the monetary equivalent of the meals listed on the product."
K
www.eastcoastwestcoaststyle.com