H&M is launching a budget-friendly bridal line later this month, including a $99 gown which was unveiled this morning on Today. I happened to catch the segment and immediately hit pause so I could snap a photo of the dress and tweet the exciting news! The floor-length dress is made from sustainable materials and features a fitted waist and beaded neckline, making it a cheap-chic choice for other special occasions, too (prom, maybe?). It will be available March 27th in select stores and online at HM.COM.
I'm happy to see a company like H&M getting int he game -- and sustainable at that! I hope they continue down this path. Weddings are such a racket these days!