LL Cool J for Sears

Don't call it a comeback (sorry, couldn't help it): Rapper LL Cool J is teaming up with Sears to do a line of casualwear for juniors, young men's, girls' and boys' that will roll out in September.

The collection will retail on the higher end of Sears' mix in juniors—from $22 for a graphic T-shirt to $50 for a pair of jeans.

As much as I loved the man and his music waaay back in grade school, all I can say is: WHY? Does Sears honestly think they can boost their sluggish apparel sales with more boring hoodies, tees and jeans "designed" by a has-been celebrity?

We've said it before and we'll say it again: Celebrities are just a cheap substitute for good quality and design. The least Sears could do is humor us by hiring a real designer to do a diffusion line. Neeeeext.