Whim by Cynthia Rowley for Target

The other day I got to wondering about what ever happened to Cynthia Rowley for Target (remember the Swell collection of stuff for the home? I loved that line. So colorful and cool.) Anyways, I decided to do a little search for Ms. Rowley on Target.com, and to my surprise, I discovered that she's created a new line called Whim!

This might be old news to some of you, but if not, you gotta check it out. From picnic baskets to croquet sets, dinnerware, tumblers, coolers, and lawn chairs, Rowley's latest line has everything you need for summer fun in the backyard or at the beach. Since we're in the fashion biz, we've highlighted some of the prep-tastic totes and hats from the collection below. Could they be any cuter?! Love the colors and the whimsical little sailboats, stripes and ladybugs. Nantucket, here we come. If you like what you see, better act fast: According to Target's pressroom, Whim will only be in stores through June 14.


Floppy green rope hat, $9.99


Market tote in madras, $16.99


Ladybug hat, $9.99


Pink/red clear tote with sun, $14.99


Pink floppy hat, $9.99


Clear sailboat tote with sun, $14.99


White cloche hat, $9.99


Market tote in green/blue stripe, $16.99


Pink/red pocket tote, $16.99