Shoppers are already worried it will be a repeat of Lilly Pulitzer or Missoni, that is, products selling out minutes after the launch and ending up on eBay at inflated prices. To that I say, yes, it will probably happen - Target gave 'Good Morning America' viewers a first look, and revealed the news on Snapchat as well. I think they've covered their bases.

I always thought Marimekko would be a perfect match for Target because Marimekko is all about prints (who hasn't seen their iconic poppy print at Crate & Barrel?) and prints translate well on mass produced items. That's why I think DVF could do a successful collab with Target although I'm not sure she'd go for it.


{My Marimekko nail art homage circa 2013}

I am definitely excited for this collab and can't wait to pick up some home decor items. As I type, I'm sitting on a Marimekko chair cushion, a souvenir from one of my all-time favorite Fashion Week shows, and it always makes me smile when I see it.



I'm curious to hear your thoughts - who's excited for Marimekko? How much are you willing to spend...and how early will you line up to shop?!

Follow the conversation on social media with hashtag #marimekkofortarget and sign up at Target.com/marimekko to get the latest details on the collab.