At the start of July, Target announced it would be getting rid of its longtime beloved brands Merona and Mossimo Men's and phasing in 12 new brands to entice shoppers, so I wanted to dedicate a post to the topic so you have a place to sound off.
August 25, 2017 update: According to Glamour.com, Target is only getting rid of the Men's Mossimo division.
If you're a Target addict like me, this sad news probably came as a shock. In the press release where you can read more details, Target didn't suggest that Merona and Mossimo were unperforming, but rather, that they saw an opportunity for growth in phasing these lines out and introducing something new.
So what can we expect in the fall?
A New Day (shown above) is a versatile women's brand coming in September with a modern take on a classic aesthetic. Pieces will take you from work to weekend.
Goodfellow & Co. will be a new modern-meets-classic line of men’s clothing, accessories and shoes—available in September.
JoyLab, launching in October, will be a new fashion-forward athleisure label.
Project 62 is a modern home brand coming in September.
So there you have it guys. I love when Target introduces new lines, don't get me wrong. I feel like I see a new end cap featuring a new collaboration on just about every trip I take, from stationary to luggage. But I will reserve judgement until I see the new clothes.
I did not feel like Mossimo and Merona were homogenous at all. Mossimo did a good job copying higher end brands with an edgy, city feel while Merona did a fantastic job copying classic higher end labels like J.Crew and Banana Republic. I feel like they both presented a very clear, concise viewpoint. If I wanted a Rails plaid shirt lookalike, I could turn to Mossimo. Printed pineapple shorts? Merona.
I'm also eager to hear more about Knox Rose - no mention of this brand in the Target press release - which continues to occupy more and more floor space at my local Target store.
Oh, and for the record, I hate the new name "A New Day" for the new women's label. Just awful. #amiright
Your thoughts on Target's big new moves?
So what can we expect in the fall?
A New Day (shown above) is a versatile women's brand coming in September with a modern take on a classic aesthetic. Pieces will take you from work to weekend.
Goodfellow & Co. will be a new modern-meets-classic line of men’s clothing, accessories and shoes—available in September.
JoyLab, launching in October, will be a new fashion-forward athleisure label.
Project 62 is a modern home brand coming in September.
So there you have it guys. I love when Target introduces new lines, don't get me wrong. I feel like I see a new end cap featuring a new collaboration on just about every trip I take, from stationary to luggage. But I will reserve judgement until I see the new clothes.
I did not feel like Mossimo and Merona were homogenous at all. Mossimo did a good job copying higher end brands with an edgy, city feel while Merona did a fantastic job copying classic higher end labels like J.Crew and Banana Republic. I feel like they both presented a very clear, concise viewpoint. If I wanted a Rails plaid shirt lookalike, I could turn to Mossimo. Printed pineapple shorts? Merona.
I'm also eager to hear more about Knox Rose - no mention of this brand in the Target press release - which continues to occupy more and more floor space at my local Target store.
Oh, and for the record, I hate the new name "A New Day" for the new women's label. Just awful. #amiright
Your thoughts on Target's big new moves?
Photo Credit: Target
From my experience, Target has such a loyal customer base who love what they currently carry. You always hear/read the variations of "walked into Target for toothpaste and walked out with $100 less than before", or something, lol. Why mess with that? I can see a new brand here and there, but a complete overhaul? I will, of course, be checking it out and giving it a chance, but it just makes no sense to me!
Yes, I hate "A New Day", too. I don't like that this would potentially be the brand I'd have to look to (work to weekend). Thanks again!
Blog:http://thepinkpineappleblog.blogspot.com/
New post:http://thepinkpineappleblog.blogspot.com/2017/07/lecciones-de-moda-que-nos-dejo-los.html
Joylab looks cute and Project62 looks wonderful! I might be the exact target audience for these new brands.
... not gonna lie though, A New Day makes me think of the WWE team...
Heidi || Wishes & Reality
Also thanks for the heads up on not being able to use Target Addict, that's strange...maybe some spam filter? I apologize. I'll ask my tech team (aka my husband) if he has any ideas on what could be causing that.
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