by The Budget Beauty Babe
I must admit that I am usually biased against store-brand anything. This applies to makeup, as well as my cereal. But, for the sake of being fair (and following my success with Ulta brand nail polish) I decided to try out Ulta’s Automatic Eye Liner. All I can say is, I feel so stupid for waiting so long to try it! This stuff is just fantastic. It's automatic (always a plus, no sharpening), long-lasting (it seems to be smudge-proof even on the lower lid, which is an amazing feat in and of itself--I even tried rubbing it and nothing showed up on my finger!) and waterproof (good for those of us who watch too much Oprah and cry all the time). I picked up classic black, a lovely shade of teal blue, and raisin, a deep purple color that is an exciting addition to any fall makeup palette. After this eye-opening experience, I'll never doubt store brands again.
Get your Ulta Automatic Eye Liner at Ulta.com, $7