Lots of exciting updates from H&M
today: First, we have the Spring 2013 Lookbook images (you've already seen the video lookbook
back in November). I like the pineapple tee. Designers like Balmain
and Isabel Marant
seem to be major sources of inspiration this season, from the color palette to the exaggerated jackets on shoulder, bohemian embellishments, use of prints and other cool-girl details.
Next, I got news back in December which I tweeted
that H&M will be the first fashion company to launch a clothing collecting initiative worldwide. From February 2013, customers will be able to hand in used garments in H&M stores
in all 48 markets. Sustainability is an important part of H&M's offering, says the company, and H&M strives to reduce the environmental impact of clothes throughout their lifecycle. How amazing is this?! Hopefully other stores like Forever 21 and Target will be next.
Meanwhile, the new fashion brand & Other Stories
, H&M's new "luxury" brand, will launch its first collections during spring in seven cities and through an online store on stories.com
in ten European countries. You can follow & Other Stories on Facebook
for the latest news, including (I hope) when they'll be opening in the United States.
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