At the start of July, Target announced it would be getting rid of its longtime beloved brands Merona and Mossimo and phasing in 12 new brands to entice shoppers, so I wanted to dedicate a post to the topic so you have a place to sound off.
You might be familiar with Amazon Fashion and Amazon.com 's overall push to become a leader in the retail industry, but did you know the online giant now carries at least a dozen in-house clothing brands that are exclusive to Prime Members? I didn't either, until I was watching an episode of Style Code Live, which devoted an entire show to showcasing these new additions to the Amazon empire.
While Racked seems to suggest that Amazon has a long way to go, I think Amazon is quickly becoming a fashion force to be reckoned with. Just take a look at this round-up of 12 brands I found on Amazon that are exclusively sold to Prime Members (I've been a Prime Member for as long as I can remember and highly recommend it).
Amazon stresses quality and value with these brands, suggesting these are competitors to your favorite brands (which they probably carry, too). Most items are under $50 or $100, and all of them are incredibly tempting.
Shopping tip: When sorting by brand on Amazon, you can now sort by "Our brands" to see Amazon exclusives.
I starting buying clothing from Amazon in earnest around the time I became a mom and just loved the convenience factor of Amazon for everything from diapers to books. Take a look at these brands and tell me what you think - have you shopped any of the Amazon Prime Exclusive clothing brands yet? What did you think?
12 Amazon Prime Exclusive Clothing Brands You Didn't Know
1. Coastal Blue: Swimwear for every figure
2. Lark & Ro: Polished wardrobe essentials and more
3. Paris Sunday: Contemporary fashions for women
4. Mae: Pretty and casual bralettes and panties
5. Ella Moon: Feminine fashions with a bohemian touch
6. Arabella: Loungewear and undergarments for everyday
7. James & Erin: On-trend feminine fashions, also with a boho vibe
8. Society New York: Modern workwear to weekend pieces
9. Scout + Ro: Comfy, mix and match pieces for boys and girls
10. Goodthreads: Effortless mens' shirts, pants and more
11. North Eleven: Women's cold weather accessories
12. Franklin Tailored: Mens' suits and accessories. Bonus: Just found Buttoned Down, too, which offers men’s dress shirts starting at $39.
Prices range from $28 to $47 (and you can knock those prices down even more with Kohl's coupons, Kohl's Cash and Yes2Rewards).
I remember how hard I searched to find an affordable, cute dress for my baby shower when I was pregnant with my first son...back then I wanted to try something on in person and didn't have much luck ordering maternity dresses online. The struggle is real, ya'll. I'm so happy to see another option out there for moms to be, and I'll be sharing this little news scoop with all my mamma friends!
While researching the gold-star clearance at Kohls.com this morning, I noticed a brand called K/Lab keep popping up - as a longtime Kohl's shopper, I had a hunch it was a new line, and a Google search confirmed my suspicions. According to Fashionista.com, Kohl's in November of 2016 launched K/Lab, "a new in-house label inspired by of-the-moment trends and offered within a three-month turnaround." The article goes on to talk about how Kohl's is using real-time analytics to design the collection, which currently includes pieces like a velvet jumpsuit ($51, down from $68) and a faux fur jacket ($31.20, down from $78). Nothing in the collection is priced above $78.
My friend The Recessionista is reporting that The Limited stores are closing for good, and that means now's your chance to score some deals before the clothing chain shutters their doors forever.
According to The Recessionista, you can find deals up to 80% off in stores, and up to 50% off online. Be forewarned, though, that all sales are final, and expect big delays in shipping and processing.
I have mixed emotions over The Limited's closing...on the one hand, I remember shopping at The Limited as far back as the eighties when I believe they were owned by the same company that owns Express: The two stores were side by side at the HIP (Harlem Irving Plaza) where my family shopped when I was growing up. The Limited was the place to get workwear and other grownup attire, while Express was the cool store for going-out tops and party dresses.
Over the years, The Limited never really evolved or did anything exciting. The few designer and celebrity collabs they did were generic for the most part. I don't think they did a great job engaging bloggers or using social media. For what it's worth, I never did an "Off the Rack" post for The Limited because there were always other more interesting places to shop on my infrequent mall trips.
Will you guys miss The Limited? What are your memories of this store?