The LOFT Spring 2010 Lookbook has been out a little while now and it's garnering mixed reviews from Facebook fans. As LOFT sheds its former "stuffy" self and the Ann Taylor Loft name, the company is trying to move in a more fashion forward direction and the lookbook is a prime example. I personally love it (very Anthropologie meets J. Crew) but I can see how LOFT's loyal customers might be annoyed. The socks with sandals, shorts with heels, mad layering—it's all a bit tough to pull off and geared to more adventurous dressers. But as far as being a great source of beauty and inspiration, I think they've succeeded. Definitely makes me want to shop there more often! How about you, do you like the direction LOFT is heading? Keep reading to see the complete collection, most pieces are under $100 and you can shop it online now at www.LOFTonline.com.
LOFT Spring 2010 Lookbook
The LOFT Spring 2010 Lookbook has been out a little while now and it's garnering mixed reviews from Facebook fans. As LOFT sheds its former "stuffy" self and the Ann Taylor Loft name, the company is trying to move in a more fashion forward direction and the lookbook is a prime example. I personally love it (very Anthropologie meets J. Crew) but I can see how LOFT's loyal customers might be annoyed. The socks with sandals, shorts with heels, mad layering—it's all a bit tough to pull off and geared to more adventurous dressers. But as far as being a great source of beauty and inspiration, I think they've succeeded. Definitely makes me want to shop there more often! How about you, do you like the direction LOFT is heading? Keep reading to see the complete collection, most pieces are under $100 and you can shop it online now at www.LOFTonline.com.
I've NEVER shopped there before because 1)price, and 2)nothing ever stood out to me.
Now, I'm noticing their ads in magazines and have even browsed online a few times recently. I'll likely only shop their clearance, but at least they have my attention!
Totally agree with you - very Anthro meets J.Crew.